Sunday, November 29, 2009

Why do we shrink from quality family time..

Gautam Gambhir has decided to forego the last Test between India and Sri Lanka for his sister's marriage in Delhi. The Australians take leave from Cricketing duties for much less. Yet, it seems to be a matter of discussion in the media here.

Ganguly in his column in TOI actually defends Gambhir for what he is doing. Why? Why does a man trying to take care of his family have to be defended at all?

This is a very strange phenomenon I see all over India, in workplaces, in schools and colleges or in public engagements. Family time is viewed as an oddity. I remember a Chef friend of mine had just returned from Canada and as parents there do, went off on a weekday to his son's school to watch his son at basketball in Goa. For the next few days, all of us spoke of his neglect of work for trivial pursuits such as that. Strange but true.

Another instance, not too long ago, there was a lady worker on my floor into her fifth month pregnancy and she had to go for a check up. A colleague went hammer and tongs at her the next day. Intelligently, he avoided mentioning the pregnancy, but he picked on her lack of detail on the previous day and how she could have rectified it the next day, when she was not present.

This brings me to my question. Are we not prepared to seek or take some family time that all of us require from time to time. Is it blasphemy to speak about personal engagements during work in India. I have seen so many people conveniently lying about it at work.

This timidity we carry from schools, onto colleges and into the jobs that we go to. In US, many of my friends remain the best workers for time, but low on quality many a time as the recoup is just not there. Is it the reason that our people do not have original ideas? A question there....

Monday, November 09, 2009

DTH is the way to go for Budget films in the future..

Yesterday I read in a paper that India shall have 6 million DTH subscribers by October 2010. Good. That set me thinking.

What would it do to the floundering revenues of films in India. A country where filmed entertainment has been ravaged by piracy. These days, to get a body into a multiplex auditorium it costs an amount to make a film and near about that amount to market it, all for the first three days, beyond which the pirated discs are out and the hinterland happily buys the Rs. 30 disc to partake in the entertainment, quality be damned!

DTH shall have 6 million subscribers. So, there is opportunity for this. Read on:

1. Make a movie for 3 crores at best.
2. Promotion is just digital as practically all subscribers shall visit the net or his TV screen or some such digital medium.
3. Make Lease transactions with all the DTH companies for a short term Lease.
4. Release it on DTH platforms along with a few choice theaters thereby calling it 'class' entertainment.
5. Even if 5% of the DTH Subscribers see it in the first two weeks, the revenues could be -

6000000 * 5% = 300000
300000 * Rs. 100 (average ticket per download) = Rs. 30 million

The money spent on the film production is already recovered. So, a producer can make profits if he just puts in a bit more effort in Marketing his content, acquires a good story and gets a good director to work wonders with the story. The stakes are low and so he can work this story without the necessary stars that populate our tinsel world.

We shall be spared "Kambhakht Ishqs" and "Blue" films!!

We may even get to see gritty subjects, made by good directors with a neat cast who can "act", not tire us with noddy mannerisms that pass off as acting.

Also, digital content cannot be copied so easily and so we may not see pirated discs. Also, pirated stuff are usually of the "star" subjects and not these low budget ones we are talking about here. So, no harm done!

Better technical personnel will get their due through this alternative medium. Indian masses are most happy when served good entertainment at home, through room service. So, no harm there too!

A safe idea, ain't it!