Yesterday I read in a paper that India shall have 6 million DTH subscribers by October 2010. Good. That set me thinking.
What would it do to the floundering revenues of films in India. A country where filmed entertainment has been ravaged by piracy. These days, to get a body into a multiplex auditorium it costs an amount to make a film and near about that amount to market it, all for the first three days, beyond which the pirated discs are out and the hinterland happily buys the Rs. 30 disc to partake in the entertainment, quality be damned!
DTH shall have 6 million subscribers. So, there is opportunity for this. Read on:
1. Make a movie for 3 crores at best.
2. Promotion is just digital as practically all subscribers shall visit the net or his TV screen or some such digital medium.
3. Make Lease transactions with all the DTH companies for a short term Lease.
4. Release it on DTH platforms along with a few choice theaters thereby calling it 'class' entertainment.
5. Even if 5% of the DTH Subscribers see it in the first two weeks, the revenues could be -
6000000 * 5% = 300000
300000 * Rs. 100 (average ticket per download) = Rs. 30 million
The money spent on the film production is already recovered. So, a producer can make profits if he just puts in a bit more effort in Marketing his content, acquires a good story and gets a good director to work wonders with the story. The stakes are low and so he can work this story without the necessary stars that populate our tinsel world.
We shall be spared "Kambhakht Ishqs" and "Blue" films!!
We may even get to see gritty subjects, made by good directors with a neat cast who can "act", not tire us with noddy mannerisms that pass off as acting.
Also, digital content cannot be copied so easily and so we may not see pirated discs. Also, pirated stuff are usually of the "star" subjects and not these low budget ones we are talking about here. So, no harm done!
Better technical personnel will get their due through this alternative medium. Indian masses are most happy when served good entertainment at home, through room service. So, no harm there too!
A safe idea, ain't it!