Sunday, April 08, 2018

Ads these days in IPL season

TV is a no no these days. But between Commonwealth Games, IPL, EPL and Champions League, it has been a day yesterday. Few important things: Ken RO has a great marketing strategy. Hema Malini in diaphanous blue saree. Last year it was Hema Malini in aquamarine blue saree. For extra strategy Kent had Hema with Esha and Ahana. Year before that, it was Hema light blue saree. So on. Dr. Fix it has Bachchan telling us about the five types of leakage. So, he has a guy half buried in a floor and a wall, well, leaking, not blood, water. Suspiciously pissing from his arms and stomach. I guess they made the ad when the writers and the makers had been kept hungry in a retention cell for four days. Bachchan is telling a lot of things, like encyclopediac uncles do. He warbles some punch line that I couldn't get. I guess they were working within his stated limits of Rs. One crore for a day of work. Bachchan again was there in another scooter ad. TVS. He's standing in showrooms and near roads and advising us about these good bikes. Again unintelligible. Immediately after, we see him at the ground too, with Mukesh Bhai. Mukesh Bhai was very happy when Markande took wickets. Yeh investment bhi safal ho gaya Bhai. The Airtel girl is back. Again she was trying to teach people about some data stuff that I couldn't retain in the head. Only remember that she waved her hands and danced a lot in the end. Basically, you can buy Airtel and dance funnily ever after. Zoozoos are back. This time they were suddenly pulling out mobiles when playing cricket. And looking at some updates. The ad screamed "mediocrity". Jio has made Deepika, Dhoni and a couple of his guys and Rohit and a couple of his guys dance. Dhoni dances well. Deepika's dress reminded me of those Sridevi dresses from Roop ki Rani choron ka raaja days. Jio has not been able to create a single memorable jingle till date. This is the lowest period for jingles in India. Amazon Fashion has a girl and a boy on a holiday and to have a better holiday they order for fashion and accessories from Amazon fashion. The first question I got in my head was "Delivery ka address Kya Diya hoga?" There are no blue chip advertisors other than the mobile phone and the data guys. Where are all the FMCG and the retail guys? Lastly, I remember the bad Bachchan Dr. FixIt ad the most. It's so bad that it's memorable. Maybe that was the idea. It even has faulty set lighting.

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