In the ongoing scenario between Aishwarya, Abhishek and AB, I smell a huge marketing story. For one, they have mastered the art of staying in public view over the years.
AB has been doing it for years together and his very modest approach towards the media has nobody fooled these days about his inordinate need for publicity. Also, his stance that he had been down in the dumps after the ABCL debacle and that Mr. Amar Singh managed to save him from the edge is old hat and does not have many takers too. Of course, it goes without saying that he is one of our foremost actors in the cinema business even now.
Aishwarya has precisely two hits, Hum Dil De Chuke Sanam and Devdas, and even here the contributions from her co-actors mattered most along with the canvas and direction. In fact, most of the movies that have starred her have flopped because of her bad acting. Also, she has never been good with the warmth on screen and comes across as pretty cold…Umrao Jaan, Dhoom 2, Josh, Bride and Prejudice, etc. are ready samples that come to mind. But, she has remained very nicely in the public eye with the right acts, poses, interviews, moves, premiere appearances, utterances and that giggly laugh. She should brand that laugh now!! I smell a marketing guru’s coaching here and if she has done it herself, then Abhishek shall do well by making her his manager for the oncoming future.
Abhishek has come a long way in the recent past and has been picking up the best commercials for hefty prices right through 2006 to secure his earning potential. This had not happened before and has certainly been helped by his cinematic successes in Bollywood. But, essentially it is good Marketing at its zenith!
They all have a need to promote their brands or be their ambassadors at all times but weaving their personal world with their brands and thereby moving to another plane in Marketing, Waah!!!