Clenched Jaw Determination...

I haven't attended to my blog for a long time. Criminal, very criminal, but what do I write about?

1. How I have been doing at work?
2. How I have been utilizing my spare time in running after a passion that has brought me at the cusp of a great transformation in my career and my talent for creativity?
3. How I have been postponing the writing of the second draft of my book?
4. How I have been avoiding a trip, to a hill station, close to my heart?
5. How I have been trying to shed those extra kilos that sheath me in ripe middle age?

No, I shall write about all this some other day.

Today, it shall be about a trait called "grim determination"!

Some years ago, we had bought this duplex Apartment in a suburban area of Kolkata and were to shift to the new abode in a few weeks. I and my daughter decided to visit the place one evening. My daughter was then in first standard. An obidient child that she is, she kept by my side through out my visit to the apartment. But, I could sense her excitement on seeing the green lawn and its play area, that the developer had thoughtfully provided for the community there. But she had no playmates. I suddenly suggested to her that she should run three rounds of the lawn.

She agreed enthusiastically. But a small child like her would have problems and so it happened in the third round. She was breathless and very tired. I egged her on. Then I saw her face change. A different jawline appeared as she ran the last few metres just on determination, the will to succeed and the single objective of achieving the finish line. I was impressed with my child. I knew if we did not spoil her in the oncoming years, she will excel in whatever she does as she had that 'grim determination' to succeed under all circumstances.

This year, under a lot of duress at work, a change in job profile, my erstwhile colleagues living the company in a hurry and basic insecurity in these tough times, I had not many people to turn to. The saving grace was that my new assignment had me returning to familiar environs of Pune for business development. I had to grit my teeth and start all over again in my tenure with my company.

I dithered, for that is human. I optioned my chances of success. I tried to chart out a progress in this scenario. But then one never knows about what lies ahead. I could not turn to a forecaster or a soothsayer! It was also getting late at the job. I needed to perform. So, I decided to ditch all inhibitions and wade into this river with only my abilities as company and lots of "clenched jaw determination" that I had not used for quite sometime.

Today, I am glad to say, I am ahead of the curve, at work, at home and in my head. I am able to clinch deals, understand goals and getting around to achieving them as my organization would have wanted.

Is it not fair to say, when in strife, just put the head down and work hard, as you can!

He is more determined than usual. The company that he has set out to start up is showing no signs of coming off the ground. At work, he realises that he can go as far as this and no further as the requirement of his skills are only that much. It can be frustrating. But, he is training himself to hold breath, judiciously mix his abilities with his vision. He is being patient. Alien to him, but an altogether necessary commodity in this crazy path to success.

He is more silent than usual. Not his style. But, being vocal would not get him where he wants to be. He would not be able to listen to the clicks of the levers when destiny shoves the key into his liberation groove. He needs to keep his eyes and ears open for the click of the key. Interesting stage, it is!

He can see the mist. Of insecurity and unsure future. But, he can also feel the throb of his diligence, his ability and his knowledge. The throb shall turn into a purr. A machine well oiled when he is on board and sailing. It is a matter of time, he understands.

She knows it all. She can see it in his hooded eyes. She can feel it in his tensed body at night. She envelopes his frame in her warm cuddle to melt away those measly worries. She fertilizes the determination in him. Silently yet lovingly. It is the salsa that needs no practise anymore.

The click. That sound. The flight of pigeons. The soar. The applause. She, the silent one. Beside him. Tender. Warm and indulgent. Man and woman!

What attracts investors to FILMS?

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What attracts investors to FILMS?

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Life on the Leasing Path!

It has been a long time that I have attended to my blog. So, here I am, back again to do as good a job as I can.

Many things have happened over the past few months. There has been a shift in my Job Description in the past month. I am now in Leasing and Sales. In a way, this is my first direct Sales job ever in life. Usually, people go the other way. They first do Sales, then Marketing or Strategy and then arrive at General Management. I moved from Operations to General Management to Projects and now am in Sales. Well, that's how it is. Go with the flow, as they say!

But, Leasing, in my belief (and I should be right about this) is a different ball game from plain Jane Sales. One has to create an ever lasting relationship that goes way beyond just a Sale. Some Realty agents or Salesmen in US operate on a different scale. They schmooze at a very high level, keep excellent relationships, keep track of executive movements in the professional world, in fact sometimes have a whole office who advise them as to when to go in for the kill!

In India, we do not do such stuff as our relationships are easily formed and kept. Over smaller achievements, answers and smiles. But, we are not able to articulate what is on our mind so easily. I believe that our culture does not provide for that. We just have to carry along with this. I am grateful to Baba that he taught us the art of positive speaking so early in life. I always believe that if I get into a room with other people, they shall be convinced at the end of the session, no matter what the subject is about!

But, Leasing has another thing to it. Follow Up. Rigorous. This is where most of my mates are stumped. This is where I need to test my mettle.

More stories as I motor along this highway. Sayonara.

Delhi 6, Billu, Dev D - a study in Strategy

Let me draw your attention to a very prudent Marketing principle:
“THE MOST SUCCESSFUL MARKETERS NURTURE THE STRONGEST RELATIONSHIPS WITH THEIR MOST PROFITABLE CUSTOMERS”
Delhi 6 is releasing this Friday. The net is agog with good news out of New York about the movie. Good to hear. UTV, again, as usual has done a tremendous job of getting the film to its required junta. The songs and the music are doing wonderfully well and are able to lend to the movie’s marketing a whole lot.
In fact, this brings me to the above principle. Delhi 6 was announced to the world some two years ago and R O Mehra took some time to get together his principal cast. But, he had done his script and had taken pains to give A R Rahman a complete narration of the screenplay. Rahman , on his part, started with his homework and it then took a painstaking process of much over a year before he got all the tunes in place. Tunes that were from all over the place, various types of music, even a devotional number that he had safeguarded for about nine years!
ARR knew Rakeysh’s story. He also could get the spirit of creativity. He nurtured it. So, look at the product we have at hand. ARR strove to provide us through Delhi 6 music the strongest relationship – love and honesty. These were tunes that were not hatched up in a Rum and guitar session. These were not ditties that were composed at 6 am in the morning because Shreya Ghoshal was not going to be available for another 3 months as she was going away on a Live tour! This was not poetry that was hatched up with stock words such as “Soniye”, “Munda”, “Mar Jaawan”! This is lyrics, as we know it from the “Aaa chalke tujhe main leke chaloon” days. Prasoon Joshi may not write another single line at all but shall be remembered for “Arziyan” forever. This is what I mean when I say “Strongest Relationship”.
When this kind of a relationship is created at the outset, the rest of the movie is created with the same fervour and devotion. I can very well imagine the cast, high value ensemble that it already is, would feel when confronted with such writing and such music. Top your best, shall have been the cry in unison. I can definitely say with complete confidence, even without getting a minute peek into the film, that Vijay Raaz, Dipak Dobriyal, Divya Dutta, Rishi Kapoor, Supriya Pathak, Waheedaji, Om Puri, Pavan Malhotra, Sheeba and the others would have just been driven by some unseen power to deliver acting standards that they themselves had not touched before. Such is the power of sturdy, hard, painstaking, honest work and craft!
The Marketing principle also stated “Profitable customers”. Fortunately, Indian cinema, the unique Entertainment juggernaut does have the entire country’s population as its “profitable customer”. Movies made with utmost honesty with true regard to story, plotting, music, language, idiom and communication shall always be able to reach out all the customers.
Billu – a moderate movie with a simple cast except Shahrukh Khan has not seen hysteria at the Box Office. Why? For me and many other people, it is that entry of Shahrukh and his dalliances with three heroines, promoted as they were. So, what happened?
a) It became a mass movie that converted into a multiplex movie
b) It was a multiplex movie all along but had tried to break into other markets too
I really have no problems with either marketing premise, but was the story or marketing true to its form. No!
Ideally, the movie was to have 3 – 4 nice songs from the heartland, like the location of the movie, based on new sounds, but heartland, with good and clear lyrics, not the Urdu symbolisms that fail to enthuse the normal paying people and that good cast to do some even more pithy lines of dark humour right through the movie.
But what we got is a Shahukh Khan starrer where he has pontificated about the goodness of our film industry. C’mon, people can see through all of this! So, Monday onwards the movie is taking a huge dip. At best, it will scrape through somehow and a thundering performance by Irrfan shall be consigned to the back pages of tabloids.
On the other hand, Dev D, a movie, that had an entirely different form, style, content and visual appeal has managed to stick through the last ten days quite merrily. The reason is very apparent. Kashyap and UTV focused on getting their customer right with the right story, the right pitch, the right music, hummable lyrics, easy to understand dialogues, everyday pronunciations and generally kept the vim and vigour flowing. Kashyap has gone on record saying that he bounced it off his mother too.
This is the hallmark of a good Producer, manufacturer or service provider. They keep it simple to make it easy for the customer to see some value in it. Thereby, a Brand is created and generates mindspace and heartspace.
Delhi 6 is on its way to become a huge trendsetting blockbuster.
Dev D has shown what a good small film can do.
Billu is where it is!!
The Best Startegy is still the best product, a great movie shall still result from a well told story and its accompaniments, other gimmicks can be kept back in the garage!

To President Obama - Sramana Mitra on Strategy

To President Obama - Sramana Mitra on Strategy: "Where the mind is without fear and the head is held high
Where knowledge is free
Where the world has not been broken up into fragments
By narrow domestic walls
Where words come out from the depth of truth
Where tireless striving stretches its arms towards perfection
Where the clear stream of reason has not lost its way
Into the dreary desert sand of dead habit
Where the mind is led forward by thee
Into ever-widening thought and action
Into that heaven of freedom, my Father, let our minds awake.
-Rabindranath Tagore"

2009..Here we go

2008 was bad for India and for the world at large. For me it was a nice year. I switched from my Job in Pune in early Feb. In fact, I recieved the offer while I was in Kolkata celebrating my cousin sister's marriage in Jan.
My in laws visited us in Feb. They did have a nice time in Pune. I spent my last few days in Pune at home, with the family. That too is a rarity for me. Ma also went over to my brother's place in Hyderabad. She also had a nice time.
My new Organization turned out to be very different from what I had seen of companies till then. The pace is hectic and so are the dynamic people in it. Work became a pleasure, a passion to excel, curiosity for the better and striving for productivity. I loved this. Mumbai was kind. I took up residence in a PG dig in Bandra and started life anew.
By April, I had been assigned Bangalore as my area of purview. The project was very promising. After having been in Marketing and Operations through the most part of life, switching to Projects and Retail Leasing was the trickiest. But, I have been managing fruitfully till now. There are two projects under development in Bangalore. Things are underway and we are making daily progress towards a mid 2010 launch!
Personally, I got to know a lot of new people. PFC became a serious hobby. I am looking at this getting to be a serious business entity in the oncoming future.
I acquired a lot of new friends on Facebook, LinkedIn and Twitter. It helps!
My classmates from the olden times have also become accessible. Its been good on the whole.
So here's to an equally or more happening 2009!!

WTF of the Day

The shoe throw incident resounds on the net. Check this out! Wacko Game!!

The Shiv Sena guys have crawled out of the woodwork and are doing this!
Ah, enough, laugh along at the WTFs of the world today!!!

Downturn..What and Why?

What is a Business Downturn?

I could not find an answer to this anywhere on the net. At least not satisfactorily common man answers. There is a lot of economic mumbo jumbo being spat out that makes no difference to my idiotic mind. So, what is it and why has it supposedly made people very wary of doing anything positive and visionary at work?

Also, what was a continuous super boom even six months turned into an almighty doom now.

Sampath Nayak is a small farmer in the district of Sambalpur, Orissa. His brother is a cab driver in Mumbai. I asked him about the state of affairs back in Sambalpur. He had this three liner, “The same thing, like before, no electricity, no water, bad seeds and no rains. One Crop and just enough to fill our stomachs once a day. I don’t know whether that is bad or good!”
I have heard about other states and a similar story of gloom through the last few years. So, they are our have nots who have not got any proceeds of the supposed boom.
So, who have benefitted? If we whittle down our country population to 100 and do a simple study, we shall find that the boom will have affected not more than 7 people from among this 100. I may be wrong in my calculations. But this is what the Human Development Index 2007 says.

So, it is gloom and doom for 7 people. Fine. But, these seven now control the loudspeakers of this country. So, if they are shouting doom, then so be it.
The benefits of the boom were never passed on by the companies, real estate barons and Investment banks that made their dough in the near past. It is they who have hit upon tough times. As the hoard turned bad. So, I have another term. Greed. Very known but seldom used.

So, we happily followed the dictum of some guy from a movie out of Hollywood - Greed is Good!

Great, all is fine but now the shit has hit the fan. The guy from that movie is not making a sequel and telling us about what Greed now is. USA is grappling with the aftermath of the mortgage crisis. They have a sound Federal system with its checks and balances. They also have a sound education system that will ensure the learnings from this shall not be forgotten in a hurry. They will make do. What about us?

The downturn in my eyes is:
1. The relearning process. What is right and what was wrong.
2. The required understanding of how a company should make money.
3. The strengthening of Fundamentals. The requirement of any business. Get your facts right.
4. The concentration on Processes and Knowledge development rather than adhocism.
5. The basic understanding that money is not so easily made. It needs diligence.
6. Have to do hard work!

It is not actually a downturn but nature’s way of telling us to be more inclusive in our growth as an economy. Money in fewer hands has to make way for money in more hands. If this fundamental is taken care of, a jitter in NASDAC will not shake somebody’s arse in Raipur. Not that it has even now. Our media just don’t know the business reality of our own country based as they are the two leading cities and rarely if ever travelling to the hinterland except for elections and natural calamities.

So, I believe that is a nice warning bell for predating companies to introspect and understand the nature of country, train its people to work hard and expect suitable results only.

The real alarm is elsewhere. We are deficient of very basic economy and growth differentiators:
1. Our Education is headed southward in Quality. Research and Development is at an all time low. The cities are mass producing engineers and MBAs who have no specialities and Innovation capacity. The hinterland while producing graduates are unable to get them to go up the L&D ladder. So, talent and its usage are still abysmal and what is progress without the Human Resources!
2. Job and wealth creation is a complete sham. Ask an average citizen and he has no clue how to get things going to achieve all this. The inherent idea of all inclusive progress is absent. So, it is herd mentality that prevails. Let’s take IT as a case study. In the mid 90s, just as US realised that there were a lot of jobs at one end of the food chain in the IT industry that could be farmed out to other countries to save costs, we grabbed the chances and progressed as an IT service nation. The turn of the century saw ITES also take the same route. Media went bonkers with the scene and India became the back office of the world. Some companies understood that the basic work would not last them for years and went on to create more products and services that probably would last the test of time. But others, who were simply looking for the buck, are in deep shit now. Even if no one says anything, the writing is pretty much on the wall. No new products, no R&D, no killer apps, no developments from university labs and most importantly, no hunger or appetite for Innovation or invention. So, what wealth creation are we talking about for the man on the street. Only the share market fellas and a few Investment guys doing trade in Land bought their Pajeros and Villas!
3. Bureaucracy does not permit Risk taking and Entrepreneurship as yet. First, the guy is basically risk averse because of the voodoo surrounding business in most communities except select ones and then the government does not promote or support it. Even if they do, conservatism by banks, institutions or peer groups overturns all the enthusiasm into cold sweat very early enough. Numerous guys with stars in their eyes early in life decide to settle for the quiet little job. Roam the countryside and you will find scores of youngsters wanting to set up that pharma lab, small savings company, PVC plant or restaurant settle for a job and lose it forever.
4. The mass at large have no direction. Bad schools that tell you nothing about ideals and ambitions. Colleges where you just go to pass an exam. Teachers who are largely failures themselves. Parents who just don’t have any clue. TV that tells you nothing positive. News that is depressive. Factories that have no excellence. Mentors who don’t impart wisdom. Managers who are busy saving their jobs. Loose tongues, Loose morals, Indiscipline and Impatience have largely fucked the country beyond redemption. Oh and Yes, the politicians and thought leaders are clueless. The bureaucracy is still in the British era. What a state of affairs!

This is the biggest downturn. In the garb of garbled progress we have unitedly pulled down all institutions of the country. So much so, 10 bloody terrorists just wangle their way into our land, rape us and the media beams our abject state to the whole world. What a downturn!!

0312.I shall remember.

The shouts. The cries. Vande Mataram! I trained my eyes onto an oncoming group of people. Dressed in chaste white Shalvar Kameezes, donning white skull caps, flowing beards, they were devout Muslims. Then I noticed the placards. “Pakistan is a Terrorist State”. Indian Flags aloft. The Group was highly animated. Pretty Large number by any standards. Raza Academy, the people behind this organised walk. They brushed past. Then, the clapping started. Thunderous! All around me were people who stopped what they were doing and applauded this segment of our community for doing what they did. It was then I realised the strength of my country. India.
Let me rewind. Blogs, SMSes. Facebook. Orkut. Everywhere was this call for being there at the Taj on 03.12.08 to send out a message to the entire country, the administration and the Politicians that we were to be no longer taken for granted. Non Cooperation was the word that Suparn, my organiser coined. As the day dawned, I had other pressing matters of the office to take care of. As if in sign of honour of the day, BEST got rid of the electricity in our office building at 8.45 am as I reported for work at my office. I lingered for a while at the chai shop while BEST put things right. The talk was about mundane things in office when someone piped up that he would be going for the march in the evening. Now, I am not really forthcoming about my other life with my office mates. So, I mumbled about me going there too.
Evening 6 pm. I hurried to finish my work at office. Left at 6.10 pm. My driver was smart enough to get to Churchgate by 6.40 pm but after that it was snail pace. I could see the sea of people all over, in “I love Mumbai” T shirts, with placards, flags and other assortments of democratic indignation spilled all over right upto Metro, that old and venerable movie hall. I did not fume. Let the driver be. He instinctively got everything right too. We turned in front of the Mumbai Police Headquarters. I told him that he needed to drop me there and proceed to any parking space that he could get. I would walk it from Regal. Ha! Little did I know that it was the only decision that could be taken under the circumstances.
Manjeet, my friend from PFC had already called and was waiting somewhere near the Ferry place along with our other mates. So, my mission was to get there first. But, what was this. ‘Sea of people’ was an understatement. People on the road. People on Traffic Podiums. People on the dividers. People on cars. Even people on the shoulders of other people. The Tricolour had been freely bandied about. There were scores of them. Banners were there in all shapes and sizes. The grim ones, the smiley ones, the naughty ones, the solemn messages, the concise ones and the silly ones too! Politicians. Pakistan. Parties. Media. CM Deshmukh. Raj Thackeray. RGV. Achutanandan. Naqvi. RR Patil. They were all lampooned.
Then the Cries. Vande Mataram was a crowd favourite. Jai Hind rang out all the while. Then the made up ones. Poor Pakistan bore the brunt. “Jab tak Sooraj Chand Rahega” was another favourite. Scores of youngsters in Tees. I had never seen such an emotional outpouring ever in my life. Absolutely never. There was no breast beating, mind you. Just a response. A huge response to a call given by fellow citizens about the state of our country. There were people from Colleges, from surrounding offices, from the far suburbs, all classes of the society, all religions and all age groups. I saw young kids in shorts doing “Jai Hind”, saw perfectly sane housewives from South Mumbai shouting “Down Down Pakistan” and a very old couple with the lady holding aloft the National Flag proudly and walking erect beside her husband of many years leading a bunch of very boisterous youngsters to an amazing effect. I took my time soaking in this unique and historic happening. I plodded along amidst this amazing humanity. I shouted too. I laughed at some ridiculous slogans too. The occasion was sombre but the people weren’t. The glint in the eye was combative, resilient and intelligent. Nobody was there to make merry. Not one soul did misunderstand the occasion. But they made it their own. It was so freeing, so life giving!
I reached Gateway of India. Manjeet, Raja and Suparn were there with their group. We talked about some normal stuff. Actually, I did not have much to talk. I was overwhelmed. Totally taken in by the sense of occasion. I am not Harsha Bhogle who can reel out a measured take on any occasion leave alone Cricket. I was not Alyque Padamsee or Mahesh Bhatt who could have given a philosophical edge to whatever was happening, anywhere. I just stared and stared. Trying to make a sense of where this could go. Shortly, we were joined by Kartick and Ashish. Kartick told me that he was witnessing history here and then would again be witnessing history back in US in a few days again with the Obama induction. Yes, he was absolutely right. This is history. In the making. And I just hope I can be some part of it!
Lastly, as we were coming back, we could see a large group of people standing still in the middle of all the melee. Went closer. “Jana Gana Mana” was on. I also belted out the last lines as I joined them. A sense of relief swept over me. This is my dear country. India. Redux.

So, no Age of Shiva!!

The criminal that is man,
Never blames himself at all,
Others pay for what he does,
Pray for what he destroys.

Is it the Age of Shiva?

Investment Bankers ruled us,
then fell like a pack of cards,
So all spoke of Global meltdown,
and the Bankers partied!

Is it the age of Shiva?

Is it a Cascade effect?
Is the market telling us to stop,
If so, then my milkman does not know,
As he still asks and gets his dough.

Is it really the age of Shiva?

My Ma feeds me an Orange juice,
her beta must keep well,
for there is a lot of work at hand,
and he better have a healthy look!

Is there an age of Shiva?

What goes must come back,
The Laws of motion, they say,
do your best, Gita espouses,
Is Life all that difficult?

And so will there ever be an age of Shiva?

Hold on, easy, as Jeeves says,
Paste a smile on your face,
and work like hell,
For nothing comes easy.

Maybe that Shiva bit...

But will actually come,
Happiness that eludes now,
As rationality would prevail,
Making the world a better place!

So, no Age of Shiva!!

Madhumati - a tale of two generations! (posted in PFC too)

“suhana safar aur ye mausam haseen..hamein dar hain hum kho na jaaye kahin”
There is a Magnet Hypermarket in Mahim near the station on the western side where I buy some of my stuff. Today was another good day to stop by and buy some stuff that one continually needs. Beside it, in a hole in the wall space a “paan bidi ka dukaan” is there with an ever attentive bhaiya in place. I was needing my next pack of Marlboro Lights and that seemed as good a place as any other. A hidden Tape or CD player (I really don’t know which one) threw up this tune...
...and pulled me back into so many memories, so much so that at 1.45 am I sit down to share some of those memories with all of you.
My brother was just about a year old and it was this Sunday when Baba and Ma decided to go to our nearest town Ooty or Ootacamund then and Udhagamandalam now (really don’t know who speaks of it with that name!!). This was a weekly ritual and we always alternated between Coonoor and Ooty. Coonoor, if it was a short trip – the market, tiffin or lunch in Ramchandra’s , a stroll through the main road, Baba’s stop at a book shop near the bus stand and then back. Ooty was another thing altogether. The market was mandatory but there was this nice half a day at Botanical Gardens or Ooty Lake, Lunch at various places – dosas, sandwiches, Tandoori stuff (yes, they were available even then back in the mid seventies), cakes and other nice stuff that a seven year old usually craves for. But, the highlight for my parents was a movie. There was this quaint hall called National back then, don’t know if it is still there, and that is where Baba gravitated once he knew about the name of the movie that had arrived there. Obviously, readers shall understand that this was the only movie hall that used to screen a few English and a smattering of Hindi movies. Why smattering...because those were the Anti – Hindi post Kamaraj days of Tamil Nadu...and a Hindi sentence usually met a retort like “Yenna da..yenne peserei nee!!”
That Sunday was one of those rare Hindi days and the movie was “Madhumati”. I am not going to harp on the movie here. I know most of you admire it for what it is or has come to represent over the years. But, I cannot begin to tell you about the happiness on the face of my father after he manages to buy those three tickets from the ticket window. He educates Ma about all the erudite people behind the film. Bimal Roy, Ritwik Ghatak, Salil Choudhury, Shailendra, Dilip Kumar, Vyjantimala, “Sar jo tera chakraye” Johnny Walker,Pran, Hrishida and a host of others that I did not even begin to comprehend then. (Actually, I would not have remembered even this so vividly but for his narration of this same episode years later when both of us sat in another dark theatre in Chandrapur and saw that smash called “Golmaal” by Hrishida.) There is some time to go for the film to start. Ma feeds my brother so as to keep him quiet for the next couple of golden hours. Baba is fidgety. I have acquired a strange affinity for the Box office window through which some people were getting their tickets.
The bell rings. We queue up to get into the hall. Well, there are not too many people and so we are able to claim our seats in a jiffy. The Fims Division documentary about 20 point programme, an Emergency thing, is duly shown. I think that was obligatory back then. All halls showed practically the same documentaries. As the FD film was finishing, Baba asks us to keep quiet and watch the movie with considerable interest. For a shifty seven year old, that is a tall order.
The magic starts. For me, the songs, the background score, the supernatural thing, the Bicchua dance, Madhumati being killed by Pran and the “that Aaja Re strain” when Madhumati reincarnates and Dilip Kumar is trying to find her, all hold me in complete thrall. The film is over. I have many questions. Baba is not very enthusiastic answering any of them. Ma tries to do some justice but with another crying infant in her arms, she also is not able to satisfy my curiosity. The thirst remains!
Some years later, Baba has become the Durga Puja Cultural secretary (that is a very honourable position for any culture loving Bong) and he has to arrange for entertainment for four days at the Puja premises near the Factory. I have no clue what he did in between but this is how the Entertainment programme card reads:
MAHASHASHTI – Film: Jana Aranya (Dir: Satyajit Ray)
MAHASAPTAMI – Film : Kaapurush/Mahapurush (Dir: Satyajit Ray)
MAHAASHTAMI – Theatre : Sajano Bagan (Wr: Manoj Mitra, Dir: A.K.Majumdar)
MAHANAVAMI – Film: Madhumati (Dir: Bimal Roy)
Does not that card speak of the pride of a film loving Bengali with all the enthusiasm of filterless Panama cigarettes, broad white pyjamas and half kurta or fatuas as they are known?!
Also notice how cleverly the cultural secretary has inserted his own directorial virtues among two of the best India has produced – ever! RAY – MAJUMDAR – ROY!!
Not that he did any badly, my first interaction with shades of night and day on the same stage was through this play – Sajano Bagan. It got converted into a movie later called “Bancharamer Bagan” in Bengali and it was also made in Hindi in the eighties.
But Madhumati comes, plays to full house and in 1977, 19 years after the movie was first released receives a rapturous ovation from the entire canvassed theatre in their Navami finery. Mind you, there are Army generals, colonels, staff, Cordite Factory officers, workers and even some manual workers in the audience. The power of great cinema!
The more relatable outcome, Baba is mobbed by his seniors who drawl, Majumdar Saheb, aaj to kamal kar diya, haan, very good, Congratulations, and all that. Whoa! That was Bimal Roy who did the magic and not Mr. Majumdar. But who cares, it is the Power of great Cinema!
Baba bounced in that reflected glory for many weeks after that.
He is no longer there. I miss his enthusiasm for good cinema. But, the CDs are there and his enthusiasm has crept into the next gen ever so nicely. Only, can somebody do another movie like Madhumati ever again?

Broadcast Media - goons????

Lots of things happening in India and all over the globe. The media is doing its job and reporting it faithfully. I armed myself with the nearest available remote and did a quick scan as one might put it. Here are some samples:

CNN - OBMAMAMAMAMAMAMAMAMAMAMAMAMAMAMAMAMAMAMCANAANANANANANANANANANANANANANAN
CNN-IBN - AMARSINGHMULAYAMSONIAKARATRATARATRATRATRATRATRATRATRATRAT
BBC - WAR ON TERROR...IRAN...SUDAN..WAR ON TERROR...QUEENQUEENQUEENQUEENQUEEN
NDTV - We are good all other channels are bad..karatkaratkaratkaratkarat
INDIATV - Bhoot...Raju Srivastav..Arushiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Headlines Today - Biker gang in Delhi, Rape in Noida, Bluelines accident again...
Star News - Arushiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Aajtak - Black Magic..Arushi..Dhoni's female bodyguards..Live telecast of Katrina's birthday

Why are we subjected to all this?
Because TRPs govern these pathetic channels. Because they are businesses too and at the end of the day have to defend themselves in a boardroom. Because there is a growing audience for such crap!!!
Who decides this crap? Us or some private eye who goes around snooping into people's living rooms!!
I am befuddled and am sure many others are too...

Sixty Days Up!

Yes..I have finished sixty days in my new organization..all very nice and rosy even now..I have my fingers crossed..it should be like this all the way..I love my assignment..that's saying a lot..as I was this cynical Bong all my life..measuring what is at the other end of the rainbow all the while.

Major pluses till now -

1. A veritable parade of talent at work everyday. Whoa! never seen such brilliant people in one collection before this. Sometimes, I just have to shut my trap and listen to them speak, interact or think aloud!!(tough, that for a true blue Bong!!)
2. Lots of good work to do. I itch to get to office everyday..hope this goes on and on..so many decisions to make..process contributions to make or even be in steering sessions that shape up developments as they happen..Man, it reminds me of my cheffing days when a Biryani or a kebab used to get creatively done through painstaking mis en place!
3. Finance, a subject I had blissfully ignored during Operations, is my area of work and I am having to hear my brains creaking into place even to understand basic things..hopefully, It shall get better as I plod along??!!
4. My belief, that no plot of land is bad and no location is great or awful is now being strengthened. I am working with two not so great locations knowing fully well that what I shall put into them shall make the location a "Great Destination"!

This is one Big Opportunity and I am humbled by what I see everyday! India's largest REIT..That's cool!!

No Panic Stations yet!

My blog has been left untended for the last 25 days or so. Ah, not an excuse but I had actually been busy doing the shift from Pune to Mumbai and the shift in paradigm, from my old job as a Business Head of an Entertainment company to a new job that looks at Urban Developments, an amalgamation of Retail, Entertainment and Leisure!
Well, the shift is complete and I have steadily settled down to my usual play all round the wicket, as they say! Land acquisition to Pioneering Developments, have to do all in between and more. That brings me to an important question. Is India ready for such galactic progress in Urban zones?

Why I ask so?
1. Our Urban zones are still populated by the very poor and the very rich. The middle class is..well..still in the middle, I do not yet find them hugely aspirational or risk taking. In fact, they have been pretty sceptical of the progress even while they surreptiously take part in it. Some sectors have done well, need based but I'll give that - Telecom, Infra, White goods, FMCG, Media, etc. As the middle class is, wants to wear good clothes, put on decent fashions, eat the right stuff, carry the right phone, see the right channels, save well and use money judiciously, we have seen the Business boom in those sectors who cater to such basic needs. But, Lifestyle and Entertainment still rank pretty low and Our BIG Developm ents may have to stretch limbs to catch this middle class without which we are actually done for!
2. Urban roads and Transport are a concern and very few cities are able to address that very correctly. Our developments may depend on them for succor.
3. People to service these Lifestyle Developments - where do we find them? These sectors are still considered as non serious sectors in the minds of Parents, Teachers and the youth themselves. So, quality people are not to be found in a hurry. So, I have to confront a YSL seller who cannot pronounce the "Yves St. Laurent" correctly. How is it gonna sell?
4. Paucity of Thought Leaders in Retail and Realty sectors - So, we have the same Anchor Stores, Multiplex and Vanilla shops peeking at us from various nooks of the same city!!

These are Destinations and have to be propelled as Tourism ventures with the potent mix of Fun, Film, Food, Fashion and Finesse. Customers, who when coming in have to be looped in with enticing and compelling "Stay" reasons.

But, glad that we are all starting to give primacy to that customer. A day shall come when we shall have the Password to his heart and mind too!

The Sensex is down. Liquidity has been sucked out of the market. Funders are pretty much wary of putting their money where their mouth is. Land prices are showing no signs of touching Mother Earth. This is not a pretty picture. But, no Panic Stations yet, we live in hope and make the best of what we have now!!

Mithya - Art of a thriller!!

Mithya starts off as benignly as good pulp thrillers generally do - doing a nice sketch of the protagonist, replete with his small dreams, manipulations and limitations. But boss, what transpires after that is what I have not seen before on Indian screens as yet. The film goes beyond the pages of a racy thriller and puts in a poignant story of a manipulated human being.

I cannot tell you the story, not any more than what all other reviews are telling or summaries on various websites. That would be too hard on people. Good cinema lovers shall do well to troop to the nearest movie hall and see the film. I have enjoyed it and have resolved to open a McD bottle (alongwith that free glass as in the movie, now where is that going to be on offer - Krishna wines??) and then discuss the movie in all its glory with friends, movie lovers and the likes!

Suffice to say, character sketches have never come so razor sharp in the near past. Ranvir Sheroy has so many shades to his character that he is something of a mystery somewhere in the second half, and this when he has a very commoner feel when the movie starts. I have found another good actor called Brijendra Kala, or so the credits say, playing a henchman's role. Gosh, one cannot take an eye off this guy when he is on view!

Some fabulous oneliners populate the movie. It must be, Sourabh Shukla is there as a writer here and going great guns as always. Some onliners shall go on to be very popular too. But, "Samundar mein nahake aur bhi namkeen ho gayi ho!!" takes the cake for its inventiveness!

I found that while the humour is there all through, I felt sad for the protagonist. That is where this story crackles. The poignancy never leaves you right through just as troubles never seem to leave Ranvir. This is a nice story in itself without any gimmicks.

I also liked the fact that it did not delve too much into the character sketches of the supporting cast and concentrated on the lead character's plight all through. The support cast was almighty and performances are galore. The pitch of each of the support cast was perfect including 1 minute cameos of Honey Irani, Suhasini Mulay and the likes! Of course, do I even need to mention the competence of Vinay Pathak, Saurabh Shukla, Harsh Chaya and some others!!

Naseer acts as a Bhai here. I was a little disappointed with his character. He could have been much more. A wee bit lazy, I felt..or may be that's just the way the director visioned the role. Neha Dhupia wants to do good films but needs to be more expressive to do well in such movies. The director, of course, has cast her as a dumb belle here.

That brings me to Rajat Kapoor's work. As a director, this is his third attempt and very different from his other movies. He has adorned his frames with a lot of dark shades suitably colouring his characters to tell a poignant story of lies and deceit. He then employs the technique of moving the story ahead with conversation, clever twists and a mood that towers over his scenes. This mood is solemn with humour rounding off the rough edges of every scene.

He concieves a lot of scenes from the POV of Ranvir, the Bhais and the women. This gives a wholesome round look to most scenes. Impeccable are many scenes, but some notably more so -

1. The photography scene of VK by the henchmen.

2. The Chai scene between Ranvir and Irawati (very well concieved character, hers)

3. The Punju scene at Honey Irani's place.

4. The first boat scene.

5. The classic asking for breakfast and lunch scene by VK.

6. VK's bathroom scene as Raje bhai.

The Editing merits a mention and so does the Camerawork. They create the moody scenes with a flourish. Plenty on view here in terms of craft. I was not enamoured by the songs. The background score is not harsh, a ploy in many thrillers these days!!

Mithya has a lot of cinematic substance. People may find it slow or not enough masala type. But go see it. ( Sorry, I will do a star exercise here)

Nandigram - The Root Cause

I hail from Medinipur, the very district that has a town called Nandigram within, in West Bengal. I am surprised that the nation, its intellectuals, bureaucracy and law makers shuddered at what happened in Nandigram. To me, Nandigram has been happening for the past three decades very overtly and smugly, aided and abetted by the chosen few of the ruling Left Front.

I shall present here a few truths that govern people of rural Bengal forever:

1. Land is still with a few and the others can till that land for money on daily or result basis. They are known as “Borgadaars”. This is a corrupt system and is malleable by the local CPM honcho.
2. All transactions are governed by the party and not by BDOs or Gram Panchayats. Other party or Govt. Machinery orders are ignored. People also adhere to the Party dictates because they are persecuted otherwise.
3. Party writs are final and anybody opposing have a “Life” problem.
4. Elections are rigged and steered. All know it and even if somebody opposes, he is hounded out of his abode into the jungles or out of that area itself. He cannot return to that area, no matter what happens!
5. Party controls all. SFI controls students. WBTA controls teachers. They supply posting lists and new recruitment lists. The Industry is controlled by CITU, the ghost behind Bengal’s Industrial downfall. At one time, they even governed officer postings!!
6. Party controls land. Party bids and party makes the contractual decisions. In Nandigram, party bosses and a few others have already made crores on Kickbacks and that is why they face such a dismal scenario.
7. Party controls all contractual work in the state. This is a big thorn as there are people who do want to make a decent living without bribes and they have to exit the state.

Bengal is now at a very crucial juncture as a polity or a society. After Nandigram, people have realized that all that the Party does even for its cadres is not good or right! This realization has made these people look upto the Naxalites, The Trinamool Congress (a rowdy community, If I may say here) and assorted disgruntled factions of other Left Front entities. They are not a solution. In the meanwhile, the social structures have gone from bad to worse. A raped woman told a friend of mine, “Whom do we go to and what good will happen…things like this shall keep on happening!”

People there do not know who Salim is or what “a chemical hub” is. They are scared as all they know is their land and that is being taken away. Actually, most of them are CPI-M fellas themselves!!

Development is needed. We know that. But where is the machinery that includes people in the decision making process???

Good 2007..

Mmm..Yes..2007 was an eventful year!

Many things got done and many more got into pipeline as promises for an even more eventful 2008..

2007 began with my daughter Antara and Ma coming down from Kolkata to live with me here in Pune. Yes, it was back to home cooked food again!

MA, at work helped get over the first few quesy months nicely. VT, lended me an associated interest in Brands. This interest, I cultivated actively and have emerged stronger in Marketing at the end of the year!

I got new acquaintances in SA, JD and JZ. JZ turned out to be a childhood friend from Chandrapur. Working with him has turned out to be a pleasure.

The redoubtable K arrived from Kolkata in April. I had made a friend in SP who helped me get K placed in a good Realty firm here in Pune. It turned out to be smooth sailing for her.

Sales had perked up in the summer and promised so much more at WF.

The rains disappointed me in many ways. In terms of Co. Sales and in personal terms.

WE took a short holiday in Goa. Unpredictable K did another trip there afterwards.

WE also took a trip to Hyd to S&L's place. S has done well with himself and L. It was a pleasure to be with them and watch a lot of movies more than anything else.

I went there again and was witness to the Hyd. blasts. It was scary. Lucky to be alive!

Met Sagar and others from the college gang again. Was good to see them!!

Been busy in the last few months, with work and home. Have watched my fav movies consistently..

Spent some quality time with Antara and K and it feels good!!

In all, a good Year!

Low Cost Marketing - Go for it!

1. Narrow the market focus. Create a picture of the ideal client: what they look like, how they think, what they value, and where you can find them. Start saying no to non-ideal clients.
2. Differentiate. Strip everything you know about your product or service down to the simplest core idea. Make sure that the core idea allows you stand out.
3. Think about strategy first. Take everything you’ve done in steps one and two and create a strategy to own a word or two in the mind of your ideal client and prospect.
4. Create information that educates. You are in the information business, so think of your marketing materials, web sites, white papers, marketing kits as information products, not "sales" propaganda.
5. Package the experience. Put visual elements around every aspect of the marketing strategy that you adopt. Use design to evoke the appropriate emotional response from your ideal prospect.
6. Generate leads from many points. People learn in different ways. Your lead generation efforts must allow your prospects to experience your firm from many different angles and views.
7. Nurture leads along the logical buying path. There’s a natural way for your prospects to come to the conclusion that you have what they need. Build the lead conversion system for before, during, and after the sale.
8. Measure everything that matters. Certain things always matter. The secret sauce is in finding and measuring the intangibles – those things down on the shop floor that eventually add up to profit.
9. Automate for leverage. Embrace the Internet or else. Create access, stimulate community, capture innovation, and build knowledge to automate the basic delivery elements of your information business.
10. Commit. Resist the temptation of the marketing idea of the week. Create daily, weekly, monthly, and annual marketing calendars, make marketing your new habit, and find the money to stick with the plan.
The rest as they say is just “lage raho”!!

HNY

Motives are nice,

Motivations are better,

Motivated are the best,

Is 2008 going to be the year of the Motivated!

HAPPY NEW YEAR!!!!

Mirror..Her (A short)

The key turned. I twisted the door knob. The door opened. I was in. It was dark. Sombre, sad and eerie. She wasn't around. Her smell was. Saucy, pervading and animal!

Could I turn back? Into my private hell. I didn't think so. Ah, that sole ribbon. A strand of want. Of wanton and sex. I felt her skin. On the wall now. I felt her guile. Lips, tongue and more!

The mirror saw me. Caught my furtive glances. This was that bed. She, me and sweat. My heart thudded now. Fright, lust, broken vows. There, her profile...in the mirror?

I sat down. Mussed my hair. Just like her. Her dark eyes. Lit up the dark. The mirror looked. At me and my hopelessness. No longer there, she tormented me, like never before!

Cursed myself, for that night, when I let her go, to heaven. From that balcony there. A push, 32 years ago!!

Check this out!!

Roger Ebert is out with his best 10 List...Top of the tops!!..in Movies 2007!!!

http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20071220/COMMENTARY/176124809

Opportunities in the Entertainment Industry!

Maya Sharma is wondering what she would want to do with her family this Sunday. She brings out her notepad and jots down her home and family needs. She needs to buy some groceries this weekend. Her husband is a music freak and has been clamoring to go to the nearest Music outlet. The children wanted to go bowling in the nearest Entertainment mall. There is a fabulous movie of Shahrukh Khan that has come on screen last week and Maya has not been able to catch up with it even now. Also, Maya feels that the children may need a wardrobe change for the winter.

Maya Sharma is upwardly mobile Indian woman. Her values are intact but yet she wants the best for her family. She looks for contemporary entertainment that would bring happiness to herself and her family. So, the country is seeing a fabulous boom in all forms of entertainment that we can think of. Movies, Multiplexes, Retail Malls, Entertainment zones, Amusement Parks, Theme Restaurants, Spas and Sport Complexes – all doing good business and tapping communities and audiences of all kinds. Add to these the Media vehicles of all kinds – TV, Radio, Internet and Ground or Live Events; we have a mix of entertainment that is huge in size and content.

This vast world of Entertainment has to be managed, operated and processed like any other business on earth. So, all these companies are tripping over each other in trying to keep talent with them. Talent comes in all shapes and sizes. To understand the Industry requirements, we shall have to understand the kinds of Entertainment we are dealing with now. Principally, Entertainment is divided into two sectors: Ground and Broadcast

Ground Initiatives : Multiplexes, Malls, Amusement Parks, Spas, Galleries, Museums, Aquariums, Wildlife Parks, Safari Parks, Botanical Gardens, Theme Parks, Film Cities and Sport Centers

Broadcast Initiatives: TV, Radio, Web, IPTV, Mobile and Movies

As time passes, both these mediums shall converge and each medium shall progressively participate in the profits of the other through sharing agreements and co – branding methods that are now prevalent in the West. This is to enable maximum monetization of the content produced.

The industry is looking for talent of all shapes and sizes to move this huge juggernaut towards glory. Some of the major requirements are:

Operations – All Ground Initiatives require People with Business Administration, Business Operations, Hospitality, Facility Management, Engineering, Health and Fitness, Creative Arts, Retail, Merchandising and Sport Administration talents.

Marketing – People with Marketing, Advertising, Publicity, PR, Promotion, Media Planning, Execution and Creative skills are required to market these Ground and Concept Initiatives into successes.

Projects – Architects, Landscape Designers, artists, Botanists, Construction Engineers, Theme Architects, Conceptualizers, Visualisers and workers of all kinds are required to build all these marvels on ground.

Finance – All kinds of Finance Professionals are needed to run these businesses effectively.

Events – All Initiatives have an Event section that makes the place happen and rock! They need producers, Production teams, Planning teams and Managers that can make these Events highly successful.

TV, Radio and Movies – They need Producers, Directors, Actors, Technical Crews, Writers and Marketing people of all kinds.

Internet and Mobile – Designers, Producers, Technical people, writers of content, Managers and Marketing people of all kinds.

All these put together makes for very interesting combination of people and services. Yes, that is what it is, a very Interesting and Creative field of work and growth – The Entertainment Industry!

Powered by: Chakpak.com	Taare Zameen Par

Mesmeric Taare...

Many years ago, a child used to don his Stretchlon half pants, his favourite navy blue sweater and a pair of worn out Hawai chappals to go pottering out in the misty countryside of Nilgiris. He studied rivulets, grasshoppers, droplets of rain and layers of oil only on one side of a Eucalyptus leaf. He was a loner and had to work very hard to keep up in class.

Taare Zameen Par reminds me of that boy, his anxieties, his rebellions, his lies and failures, his truths and successes. It reminds me of a lot more. Of pushy parents, of testy uncles, of indifferent teachers, of insular neighbours and above all it reminds me of unrivalled joys in the nature of life!

Taare Zameen Par is a very mature take on essence of childhood, relationships and parenthood. It talks about many things that hinges around a dyslexic boy, his situations and the indifference that he has to cope with before his drawing teacher who empathizes pulls him out of the morass.

Taare Zameen Par is a story that is a unique sum of many beautiful moments, emotional and apt. A few samples are on offer:
Nikumbh (Aamir Khan) is very disturbed on seeing the paintings by Ishaan (Darsheel Safary) in the child’s home and is aching at heart. He cannot be rude to the parents. The parents are naturally anxious on seeing him at their place. He wonders what to say. He asks for a glass of water! The tension is crackling. We are a part of it!!
The housemaster is at the entrance of the hostel on a bench. The sun is setting. Ishaan comes back from a lonely stroll. The Housemaster asks where had he been to, very authoritatively, but takes him into the hostel with a hand at his shoulder. Love in unknown forms!
The mother retrieves Ishaan’s flipbook. The mother and we see the contents of the flipbook again and again. Both of us register Ishaan’s loneliness and hopelessness. Both of us are stricken. Very moving!
Ishaan is told to get out of the class. He has to be brave and hs to be showing it to his classmates. So he does that classic fist pump, “Yess” and walks out jauntily. He is happy, we smile but there is huge undercurrent of solitude in this act of his!
Ishaan is buying Icegola. He is more interested in what is being done with the Ice by the server. We are taken in by the act. Then, it is served to a child perched on the shoulders of a bare bodied labourer. The child starts eating the Icegola. The labourer turns and walks away, proud and erect, for us and for his child. Mesmeric symmetry in thought and shot! And all this happened in the course of a song. Wow!!
Nikumbh keeps Ishaan back in class after he has explained dyslexia in class. He then reveals the identity of another person who was not mentioned in front of the whole class. Ishaan looks on in trepidation. Nikumbh reveals about himself. Fabulous moment. A story in itself!!
The father is extremely miffed with Ishaan. He is packing. Ishaan asks where is he going. He says he is going away from home. Ishaan is sorry. He keeps repeating ‘Sorry’. We are taken in. His mother intervenes. She says his father is lying. Ishaan is now angry at the betrayal. A mini satire on parents today!

Then, there are the plot points that drive the story and the involvement by leaps and bounds. That needs to be seen on screen.

Some narrative styles are new with an animated song and a documentary ending. The dialogue is kept to a minimum in most part of the movie allowing us to soak in the atmosphere, the child’s urges, loneliness and intelligence.

In fact, the camerawork, sound design and lighting communicate with us directly using the silence and the background music as communicating tools. Just great!

Here is where the team scores. Here is where the story truly catches us and takes us into Ishaan’s world. This is the most unique contribution of Aamir Khan, the director, Amol Gupte, the Creative director and the writer and Deepa Bhatia, the Editor of this film.

The actors suited their roles to a T. The surprise was how each kid was handled. Darsheel and Tanay (as Ishaan’s friend Rajan) turn in majestic performances. Tisca Chopra, as the mother, is a revelation. Aamir did not act. He just felt his character. Flawless!!
The teachers were probably told to be a little over the top. Indian Cinema needs, I guess!

Taare Zameen Par is truly path breaking and has to be seen by one and all and for their own reasons. It is compelling middle of the road cinema. Something that has disappeared since a gentleman named Hrishikesh Mukherjee had stopped making movies.

Oh, by the way, the boy from the first few lines was yours truly 30 years back!

Picture abhi Baaki hai mere dost!!!!

Excuse me, that line has been taken from OSO and I might infringing some copyrights somewhere. But it is apt for what I am writing about here.

Have you heard about Experiential Entertainment?

Well, that is the BIG THING that has hit me in the last few years and I am going ga ga over the possibilities with it.

It is “the Process of opening a customer’s six senses and leave him agape for a considerable period of time experiencing any form of entertainment resulting in commerce of a different level for the Provider”.

Why am I being very optimistic about where we can go with experiential entertainment? Simply because I truly think that with a little bit of original thought and a lot of hard work (this we always profess to do!!), we can actually think of Products that have never been thought of before in any part of India or abroad.

I have been studying Experiential Entertainment ever since the mall mania hit India and the malls in their hurry to make cash gave out important spaces to top of the line brands that created their own utopia! There was no connect with the customer and we saw the advent of the age where footfalls were in scores but realizations totally messed up. Ex: Bose, Reebok, Wills Lifestyle, Sony World, Samsung Digital, Blackberry’s, W for Women, Satya Paul, Hidesign and a whole lot of others. I do not say they are bad brands. In fact, we all would say that they are top of the line brands that are not able to make headway into the average Indian consciousness because of their look and feel that has frightened the average guy on the street.

Of course, they are an essential part of the Indian mall but going one step forward, they had to be set up in such a manner where the simple tenet of curiosity – entry – browsing – interest – sampling – buy had to be done with the latent view that there is no hurry. Time provides the minds of the customer that unique pleasure – the pleasure of greed!

Ask me why Ladies are better for any retail establishment. I would say that they just have a lot of TIME! Test my observation and see. You will understand that I am right. So, what is supposed to be done if we are to provide time to our mall goers!

Experiential Entertainment is the answer. This is the latest in Hospitality and I have not read it anywhere until now. I just made it all up. But you can get the drift.

Why do we say that when we go for the typical Indian “Masala Movie” that it was “Paisa vasool” or “Mazaa aa gaya” or even “Mast time pass”? Why has Om Shanti Om become one of the biggest grosser of all time in Indian cinema?

Indians all over the globe have always equated Mazaa (entertainment) with Vasool (Value) and Time (as in time pass). This is the ultimate truth of our going out of homes to spend an “entertaining” day. It goes for our Movies, our shopping, our events, our Food and our naachgaana!!

It may or may not be similar for a European or an American. They are societies who have more TIME on hand than us and devote that time to various other pursuits like Theatre, fishing, barbeque, museums, art discussions and other such activities that stimulate the grey cells, activate our latent talent and give them a serene weekend away from their hurly burly weekdays.

It is different with us. Our weekends are not very different from our weekdays. So, when we ultimately get out for some much needed “Mazaa” we want “Mauja hi Mauja”. We want to have the ‘kitchen sink’ of Hospitality and Entertainment to be thrown at us.

I’ll tell you about this friend of mine who eats at a Shivsagar outlet the whole week as he is a bachelor and does not cook. He does not make a single noise through his entire meal at all. But every Saturday night, he and his friends tour the night clubs and bars where he orders for the flashiest Whisky and delectable finger food to accompany his drink. The Whisky is fine but the stewards go crazy trying to solve his food problems! Now, why does this guy have food problems only on Saturday nights? Psychology anyone!

My friend does not get the “Mazaa” and “Vasool” for his time spent at these places. Shivsagar, on the other days is able to provide him all of that on the other days. Strange but true!

Media has converged. So, has Hospitality and Entertainment. Today we just have to be very bold and upfront about our attitude towards our Retail Customer – at multiplexes, malls, Amusement zones, Hotels, Restaurants and Sports arenas. More “Om Shanti Om” type, as I would put it!

How to do this??

Content, boss! Compelling content in all these areas shall keep people engrossed. Like a Reality show on TV, there should be something happening all the time that would enable people to look and experience open mouthed, in wonder, every time, at all times!

You may say that the areas that I have mentioned may have no commonalities in content and so cannot be clubbed together. True yet false! Ask me how?

True because the products are dissimilar and principally cannot be bunched together. False because these are old rules. The new rules are “Any place that welcomes a customer with a concept and wants him to buy into that has to be governed by Content / thought / script / event / feel / senses. Only then the “Majaa” and “Vasool” for the time spent shall come in!

Yes, the world is now the “Masala Movie”!

I have designed methods of making a Mall, a Multiplex, a Movie, an Event, an Entertainment Zone, a Hotel, a Restaurant, a Sports Stadium or even a simple Park work on these precepts.

Entertainment is principally of two kinds – Ground and Broadcast. Movies, for me is a form of Ground Entertainment. Sorry, if I am changing the rules here.

Broadcast, I am not touching upon now.

But, Ground Entertainment has been redefined for ever in India. Are we aware? OK, most of us are. People who are not are getting there. Through trial and error.

First, the forms of Marketing Ground Entertainment changed. We called it Experiential Marketing. Then the content started to change. We are amidst the change even now.

There shall be a day when the success of a mall or a Cricket stadium shall be plotted through content or a story, simply put.

Who would plot this? There shall be a lot of contributors in this team of script writers – Promoters, Architects, Communication experts, Operations, Event Planners, Marketing whizzes, MCs, DJs, Amusement Designers, Movie Producers, Scriptwriters, Special Effects people, Music Composers, Landscape artists and Child Psychology experts!

Oh yes! There shall be a baffling team of people trying to make it worthwhile for you, the customer, to go to such places and have “Mazaa” and “Vasool”.

No, friends, it is no more about the LOCATIONS only. It is about captivating the customer. La La Land for a short while. The “All in One” concept at large! Someone please tell me as to why “Highway Dhabas” do so well!!!!!

They just bundle every kind of food and Masala and present a Unique combination of Food, music, comfort, easy surroundings and Colloquial habitats. The Bundle is what matters!

I don’t profess to be an expert here. Nobody is. Just that I have spotted the trends. Yes, they are very visible. Also, I have been able to spot the ‘Happiness Quotient’ of customers as they converge on content, popular or otherwise!

They define the likeability of an Entertainment product very fast. It is the establishments or content owners who do not see the obvious. Solely because their eye has moved to the collection tills.

Content is forever. Good Content more so! Revenue is transient. It comes. It goes too. So, which is more important. Which requires more Quality measures! How come then that CFOs rule the roost in many companies.

Why is the theme music of a Disco dependent on the in house DJ instead of a top line DJ or Music Composer?

Trends spell interest. Interest brings in Curiosity. Curiosity gets the footfall. Footfall turns into browsing. Browsing turns into a Buy. What I profess here is that we can cement this separate bricks by a product called “Mazaa” and “Vasool” content. This shall customer there for enough time to make that “Great Choice”!!!

Picture abhi baaki hai mere dost!!!!

Innovation Marketing!!

Marketing shall never be the same anymore. I have been involved in setting
up exciting ground entertainment solutions for my company. The brief was to
get across to my target audience in the most straight arrow manner without
the usually big costs of Media plans that suck the heart out of start up
companies. I had to design something that would be durable and secure. I
also had to make it so customer centric that every unit cost would enable a
walk in to my entertainment mall very comprehensively.

I designed a very radical thing called "Customer First Programme". This is a
Promotional that enables other malls/ showrooms/ Food joints / lifestyle
places to sell us through their sales. Suffice to say that it was such a
huge success with 95% turn throughs of my promotional give aways. On some
days, the lines at my Box office had to be multi pronged which is generally
not the case with establishments such as ours.

I have many such more radical ideas of direct and indirect sales approaches.
But, all of them are not from any textbooks. Why...I had to ask myself. It
turns out that our country is very "Nirala" in all such matters. Penetration
of most print media is hopeless. Electronic media also suffers because of
the junk on air. Lifestyle customers are not interested in "Bhoot pret"
news, "Saas bahu" serials and chalta phirta cricket. So, how does one get
them. Radio is an answer. Malls and multiplexes are also an answer. But some
of them are so expensive that a start up like my company cannot afford it.
So, where do we go?

Websites and the New media are an answer. But, we still have some way to go
before we catch up with the mass. But, we are getting there. As of now, I
have put my bets on innovative direct sales as the main approach!!

Passions - To keep me going!!

I have never stopped to take stock of my passions in life. Why, I do not know. There aren’t many that I have in any case but an inventory should be on now that I am half way through my life!

Well, let me start with my biggest passion – books! Who are the authors that I like. Ayn Rand…she has elevated my reading to another level of fundamentalism. I have read her over and over again through the years and have understood the Roarks and Tooheys differently each time. Dominique is no more that youthful enigma but I am still yet to understand her fully. Howard Roark has influenced me and I dare say here that except being a sociopath as he was I have relentlessly followed his path to originality! Others may differ but…

Khushwant Singh has influenced me too. Now, ask me why I had to be done in by that dirty Sardar. Then, you must read Delhi – a novel. He is a fabulous historian and a storyteller. I have yet to come across a more qualified Indian writer writing about India as he has done. Suketu Mehta follows in close on the basis of his sole book, Maximum City! Boss, what energy..I could not sleep after I had completed the book at one go on a Sunday. Since then, have read it many a time. There were many others..Bruen, Bach, Henry, Wilde, Forsyth (I love that man!!), Grisham, Lawrence, Satyajit Ray, Sunil Gangopadhay, Tagore, Marquez, Menon, etc and I shall never tire of those page and gum smells!!

My next passion is Movies. Scores of people are passionate about movies but only a few watch movies alone from the age of 12. I did. Don’t ask why. I don’t know. For me, movies are a therapy, a taraana, a thrill, a study, a fantabulous occasion that I could never escape even for a big party or a daawat or even religion. Well, movies are my religion.

I saw Chemeen sitting on my Dad’s shoulders. I saw Aradhana when I was two and I am able to recollect my own lusty singing after the movie ended. I remember Johnny mera naam, Hare Rama Hare Krishna from then on. Then, a hiatus and after a few years I got introduced to Ray straighaway. Pather Panchali, Jalshagar, Apur Sansar, Mahanagar, Teen Kanya and Goopi Gyne Bagha Byne..they were classics even then for without even getting the full import.

I launched into my Hindi movie phase again with Sanyasi. Manoj Kumar and Hema Malini served up Masala movies to me like never before. I was hooked. Sholay followed and what a follow up!!

Then, was a phase that I was seeing a movie every week dutifully one-way or the other. Good ones, vague ones and downright horrid ones. Does anyone remember “Oh Bewafaa”, a ‘The lonely Lady’ rip off starring Anil Dhawan and others. Bambai Ka Badshah will also not ring any bells. Amjad Khan in a double role. I caught up with the Hrishikesh Mukherjee jewels during this time. I also tried a few Bimal Roy ones. Then, I hit upon Kishore Kumar and Guru Dutt films. The movies had me for life.

I have torn shirts getting tickets for Sharaabi and Hero in Nagpur. I have seen Pataal Bharavi alone in Hyderabad grooving to Jeetendra’s pots and pans. I have copied Mithun’s “Kasam paida karne wale ki” muffler style all winter of 1985. I saw Ghayal after curfew in an illegal video parlor in Guwahati in 1990. “Tridev” was seen with CPM and Trinamool Congress going great guns at each other just outside a hall in Kolkata. Sathya, the Tamil one, was with a girl whom I never met after that day. DDLJ was in Panjim with my spouse. Tezaab was in a place called Alampur in Howrah district in West Bengal with my brother. Taal was in Siliguri when my daughter was being born at a nearby hospital. Takshak was in a bus to Pune to see my mom.

Now, I see movies on DVD or at the nearby multiplex. I enjoy. We enjoy. My wife is a freak too. She even worked with Inox and institutionalized her freaking out for two good years. Indian movies changed. We get a Khosla ka Ghosla. We also get a Matribhoomi. We get a Bheja Fry and we also get something as radical as “No Smoking”. I still love the movies.

I am passionate about music too. A R Rahman is God. RDB is up there with all the Gods. LP, KA, Madan Mohan and other greats are also as revered. I can listen to a Pritam too. I can get along with Salil Chowdhury (that genius..) too. Kishore Kumar, Asha, Lata, Rafi, Mukesh, Hemant, Manna De, Jagjit, Ghulam Ali, Alisha, Bappi Lahiri, Salma Agha, Abhijeet, Alka, Sanu, Sonu,Udit, Nusrat and his tribe..all of them have contributed to my ears and pleasure over the years.

I even enjoy Bombay Jayashree, Anuradha Sriram, Harini, Sreekumar, Unnikrishnan, Hariharan, Nachiketa, Zubeen, Indian Ocean, Mohit Chauhan, Remo, Richa Sharma, Vishal Dadlani and others who are not heard all that frequently.

As they say, music has no boundaries.

My last and foremostest passion is work. Here, it shall suffice if I mention that I have toured the country only through my job locations. I went where work seemed interesting. I went where there was opportunity. I am the later day diamond prospector. I cannot give up. I cannot lie in a cocoon. I am still innovating myself. I am still at it. Kitchens, restaurants, Hotels, Banquet Centres, Multiplexes, Discos, Heritage Parks, Clubs, Resorts, Spas, Health Clubs, Amusement Parks, Entertainment Malls and Waterfront developments. I have seen it all and done it all.

Operations, Marketing, Sales, Events, IT, Business Strategy and Projects. I have been all over the place. Ah yes..there are places I can go to from here. Sports Management, Talent Management, Content, Themed Attractions…the list goes on!!

So, here they are…my Passions…then there is Cricket..ah..umm..well..yessss!!!!!!!

Johnny Gaddar - GR8!!

I was never interested in the typical 70s thriller genre of Hindi movies.
PFC kept telling us that Johnny Gaddar was one hell of a movie and that one
should miss it, whensoever it comes to the neighbourhood multiplex..fair
enough!!
I waited, read about how Sriram Raghavan (the guy who made the film
yaar..)had been sitting with the script for a long while before Adlabs got
interested in making the movie. Of course, Sriram had Ek Hasina Thi to back
his script. But well, you know how it goes at the movies..Even Vikram Bhatt
started with an original movie..look where he went!!
Then, the day arrived and I went to see JG..not many people in the hall..we
were just two of us..the movie started. The 70's style titles and montage
went by and someone was killed!! Oh yeah!..Sriram had me by the hook then
on..I won't give away the plotline, save your foul breath, guys!!
But..but..I was amazed by the dexterity of the director. Every scene was
economical, stood out for itself, perfect shot compositions, yummy teasers,
fabulous silences, textured lighting moods, grand soundtrack for back up,
kick ass dialogues.."Pure Non Vegetarian"..goes Kalyan (Govind Namdeo in a
whammo cameo), terrific sets (Neil's home is just too very cool). All in
all, I could see that here was one director who took the best short cut to a
good movie..A VERY TIGHT SCRIPT..Cool!
If this is the way Indian movies are to go, then boy..I'm relishing it!!!!
Neil Mukesh is the find of the movie. Again, economy in presentation of his
character worked. I hear he has a good friend in a lad named Hrithik Roshan.
That's another actor who has an ample amount of screen presence. Zakir
Hussain is class and Vinay Pathak just leaves me speechless with each turn
out of his. "Jab kissi ki kismat itni saath de rahi ho to usse ungli nahin
karte!!"...Waah!! Dharam paaji was decent and Riimii was OK. Another
surprise was Ashwini as Vinay's wife in the movie. She played the hyper wife
a la Shefali Shah in SATYA to perfection.
My Idea of a good day out is something like Johnny Gaddar from now on!!

My Interview with Cybermedia - 30/9/07

City: Pune
Date of news: 9/30/2007 4:43:16 PM

When IT amuses

What happens when technology touches us even on Sundays – at the roller coaster ride, at the food plazas, at entertainment joints, at bowling alleys and who knows someday in the machine-made curry and basmati on a day not so distant? Indraneel Majumdar, Vice President of Wonder Leisure & Entertainment Pvt. Ltd. (WLEPL) speaks to CyberMedia News and shares how easy or challenging is to inject technology in an entertainment mall and fight with issues like ROI, obsolescence, servicing and scale at Wonder Funkey, a new entertainment zone in Pune that entailed a technology spend of Rs2.2 crore in a total project investment of Rs15 crore. Here, he gives a glimpse of the magic that IT can work for those Disneyland moments
Being quintessentially an entertainment joint with games, ride simulators, bowling alleys and food as your key offerings, where and how did you pump technology inside Wonder Funkey?

To start with, the entire environment at Wonder Funkey is software controlled. A customer gets a smart card of a given value as he enters inside and from there on at every point he gets access to a game etc through the card itself. Every consumption is cashless and as soon as the card exhausts its value, the customer can get it redeemed with a top-up. So the head of the family need not tug along with everyone whenever they hit a point for payment. Cards can be given to every member, specially to kids, of a value as per the discretion of the wallet-holder, thus everyone can be free and on his own to enjoy a game or point of their choice. Every point has readers for these smart cards. The result is an experience that is not purse-controlled, is error free and proven to be completely secure.

What prodded you to experiment with a cashless entertainment zone?

Research and insight tells us that when an entertainment trip is continually encountering moments with the wallet, i.e. money, the whole joy and fun of the outing is brought down when one has to shell out a sum at every point. Instead, one can plan a lump sum amount that can be spent on a trip and enjoy the outing with no sight of unplanned money going out at every half hour. That's why we hit upon the idea of cards.

Was it a customized IT solution or an indigenous deployment?

We worked the logic and our vendors converted and customized it. It took us nine and a half months to do that. The whole project started in December 2005 and completed in October 2006. Aftek helped in areas of basic hardware, customized readers and lines up to the server so as to get the complete flow of the system right. We had to re-convert the machines too from metal coin input to card input. That undertook some in-house re-fixing. Dimakh Consultants came in the area of software. I initially started with the game applications but later expanded it to non-game retail. We opted for two kinds of cards – offer cards that have built-in denominations for corporate and group packages where games are pre-decided in the menu. The other one are non-offer cards for individual customers or families.

Have the footfalls and average spending reflected some impact?

We are getting 432 footfalls on weekdays and 1081 footfalls on weekends on an average basis. From Rs122 per person to Rs252 per person the wallet outgo has increased too. We see an upward swing in the utilization of the place.

Has the idea of toying with technology at such as scale worked?

Technology allowed me to create an organization and getting through the nascent stages. I have seen many others around who have experimented with the idea of bringing technology in an entertainment environment. They could not succeed. They were eking out from one year to another without the sight of good financial rewards. Entrepreneurs in this field haven't yet crossed the technology barrier but the scenario will hopefully change. It is not easy to marry IT with fun and still be in the black. The investment does not always blossom operationally. I am however hopeful that one day the industry will warm up to this idea and make money as well.

So, did you manage to buck the trend? Is the ROI visible?

The entire deployment, including the software and hardware, cost us Rs15 lakh and adding people and training to that makes it Rs20 lakh. But it is cost effective. Savings of one and a half lakh every month are showing up simply on the manpower side already. There's no big pump-in required for the whole life now. I know I will recoup my investment by the half of next year. The system is delivering well on all scores – business objectives, customer efficiency, EQ, happiness etc.

What then, helped you make money in this business while others, as you say, failed?

Entertainment as a business here is still not import free and that makes the ROI difficult. We have learnt to offset risks like these with other things and F&B (Food & Beverage) has a better ROI any day. But managing profitable F&B is not everyone's cup of tea. We focused there and succeeded. In fact, look a little ahead and we will see technology playing a renaissance of sort in this segment. Big scale IT set-ups for instance, would need the magic of machines in kitchen, catering and housekeeping areas. Why have the headache of finding Indian chefs and manage grime-swathed kitchens echoing with hustle-bustle to cater to a huge army of jockeys, when machines can be of assistance? The idea of a machine that churns out basmati or curries at a large scale for the Indian palate in software premises is quite tempting.

Any plans of taking your IT deployment ahead as another revenue stream - for instance, as a standard product for entertainment vertical or as benchmark sharing?

Well, we are getting interests and queries from a lot of peers across the country. People in the industry are curious and keen to know how is it going so far.

Does your penchant for technology also reflect in the menu? Any hi-tech games or rides?

Our features are non-tech but the system is tech-enabled. In other words, the content has been kept different from the interface. The whole experience is simple fun-filled entertainment, which, at the backstage, is powered by technology. In hi-tech options we only have dark ride simulator and 2D film so far. The 2D thriller will be converted to 3D and probably to 4D. Bowling is however software-controlled and has been sourced from China (Via). All the four lanes are controlled by software. From the moment, a customer steps on the aisle, technology takes over in areas like positioning, retrieval and scoring.

What next?

We will see gradual changes but smart card digitization is the way to go. Hardware might get more concise; software will get better in terms of logarithms and version 1.0. Besides these, there would be no radical shift. The set-up is pretty liberalized and on an autopilot now.

What were your major mistakes or lessons, if any?

Tackling obsolescence was one major challenge. When we bring an item from abroad, it is going through the fag ends of its lifecycle there already. Thus, we end up traveling with the baggage as once the item is obsolete, getting it serviced and invoking guarantee clauses etc is not easy. Many others in the field of electronic entertainment have suffered on this aspect and had to give up their machines as junk. We too faced that when we placed orders in 2006 and by May the equipment became passé. There were issues like cost of servicing, lack of understanding of external software and lack of servicing people. We learnt to develop our in-house service efficiency with domestic resources. This is costly and entails huge payment outgo. It's a hard road to take but now that we have taken it we can tread it up to any scale.

Kolkata Police - a Nightmare!!

This is in response to the ongoing scandal involving the Kolkata Police and the Todi family. I am not shocked at all by the goings on in Lalbazar and elsewhere. I had been a resident of Kolkata in 2004 and was consulting a company that was involved in converting a cinema complex in Central Kolkata into a Banquet center. The proprietor of the complex had financial problems and wanted to come out of his problems by making this center.

The New Market thana was the local police station. I do not remember the names of the officers but I do remember the way they pummeled this businessman into a shell by their strong-arm tactics. They landed up at all hours of the day with frivolous issues and exorbitant money demands. The businessman had to meet them and had to undergo the strain of meeting their demands. The entire Police station was involved in this extortion and there was no respite. Once, the businessman went to Lalbazar to talk to some other known people there but the extortion increased after the New Market people came to know of his escapade.

I was a veteran in Kolkata police and political affairs by way of heading Hotel projects in Central Kolkata where one keeps coming across a lot of such filth. But, I was taken aback at the intensity of the extortions. The Thana OC went on to comment that there was no one above the Police and that he should quietly pay. Then, the local political thugs were also let loose on him. Building permissions from KMC were delayed intentionally resulting in more mayhem as the businessman wanted to cut losses by opening fast.

I left the city then with a very bad taste in my mouth about Bengali government servants and politicians. I am vindicated when I see the filth spewing out now with the Rizwanur episode. No industry shall be able to come up in the right manner in Kolkata as permissions have to come through KMC and the Police. They are among the most corrupt and loutish in the entire nation. I have built a 60 crore company here in Pune in one year flat. I would not be able to do even one-fifth of what I did in the same time.

Some Police officers used to tell me very engagingly that they have to do it as there is some quota system or else they are questioned. This money goes right till the top. If anymore needs to be ascertained, somebody should ask the OC of Shakespeare Sarani Thana (2002) as to how many properties he owns in Kolkata and its surroundings. He may not say but his colleagues used to go green with envy in Police Club then!

They are worse than hooligans and it is not the first time that Kolkata has witnessed a murder by the Police officials for money. Prasoon Mukherjee has a lot to answer for!

Maine hi India mein Disco Laya!!!!

Don’t we all come to a point in life when we cannot remember any incident, movie, song or news completely? It comes back to us in snatches like a melody played in Vividh Bharathi some five households away and we are able to hear only the high notes!!

Speaking of Melodies(!!!!)…I keep seeing Bappi Lahiri on TV these days. My mom is a fan of his comments and his Bongliness. She keeps Saying that he is very Bhadro (eeks.. with all those chains, does’nt he get choked!!) and my missus freaks out on his mannerisms and comments for all the wrong reasons (the amajhing accent..main hi Disco India mein laya..Oneek you are tha naambaar oane..types). Well, the poor guy is a hopeless case on TV and is a prime candidate for situational comedy but he has had a brilliant run in Indian movie industry!! I started to find out how much I could remember of him from my childhood and youth. After all the guy made us trip over the Disco beats all those years back, didn’t he!

Disco Dancer comes first. I begin with “I am a Disco Dancer”. A pulsating number that made all of us do the Mithun foot tapping trick and the trademark pelvic shove at all possible places including my school assembly once when I heard it in a distant loudspeaker in Chandrapur. The number had a continuous disco beat but Bappida had done some amazing things with Vijay Benedict’s vocals. I went orgasmic with “Aao mere saath nacho – gao!!”. Mithun had done this like a stage performance in the movie and the song was apt as it was one strong appeal for guys to Disco. The drums rolled and the Sax made new sounds that had not been heard in Indian movies before that. A crescendo never seen before!!
Next in Line is “Auvva..Auvva…koi yahan aha naache naache”. This is the song that actually I took fancy to when I heard the tracks the first time. It had an oomph that only an Usha Uthup could put across. The gruff vocals and those smooth transitions from top to base. Effortless! I should mention here that a guy called B Hiremath who suspiciously sounded like Bappida himself did the male riffs here and what Disco. Priceless! Only, it translated onto screen through Karan Razdan (?) and Kim (??), two complete non entities in Indian cinema and with two great left legs. B Subhash was completely intent on making money only through Mithun’s antics. Now, you see what was Bappida’s contribution to that super hit!
After this was Kishore Kumar’s crazy “Ae o ah..ah o aha…Zara mudke dikha aankhen”..if you do come across the song again, mark the “Tere Liye!!” that he does in five different ways. Yes, Bappida did a classical touch in a total Disco gaana! KK had a fantastic take on the Disco dhoom that was happening then. When asked why he sang such songs that was beneath his capabilities, he said, “Tum khilaoge mujhe…Ghar le jaake!!”. The interviewer had just shut up after that.
Jimmy Jimmy aa ja..was a refrain that had its roots in some English ditty that I am unsure of but what the hell…here was a pure Indian melody just given a Disco face. Imagine, it had a sad version too. Bappida’s genius was in getting Parvati Khan to go as full throat as she could go and drawing those breaths from her to make it sensuous for the listeners. Wow!!
Yaad aa raha hai….was again sung by Hiremath and some very good lyrics pervaded the number. I don’t remember all of it but it was enjoyable to the core. Bappida excelled here and with a voice that never made any other significant contribution to Indian cinema.
Last but not the least were “Goron ki na kalon ki” and “Krishnaa..dharti pe aaja tu”. Goron..was sung by Suresh Wadkar and Usha Mangeshkar. There is an amazing bongo riff in this otherwise normal Indian road song that went turrr…turrrrr. I remember that I used to sit in the last bench of my class and try to do this on my writing table with my fingers tapping the rhythm. “Krishnaa…” was sung by Nandu Bhende. I had a hard time finding out his name when I first heard the song. The violins were used very imaginatively in this song. Hear it and you would know what I am talking about and it had Bappida doing something new ‘Pathos Disco’. That’s something I have invented now, as there was no classification of this ‘Mithun in distress’ number.

Disco Dancer heralded the arrival of B. Subhash as the Disco producer of India. Kasam paida karne wale ki and Dance Dance were to follow. Tarzan came even later.

I should follow this up with a write up on the other tracks of B Subhash, Mithun and Bappida mentioned above. Save it for another day!!!

A Poem - My Friend Venky wrote!!!!

This poem is indeed a true reflect of how anyone with a heart feels when you lose love and get in back in different forms…
Love indeed is a mirage… Love is a contradiction to oneself... yet the unsinkable truth holds that love is forever... As with very sunrise, we never know what the tide has in store for us... so love and live life to the fullest… it will never deprive you of what you really deserve... with time!!!
Unknown to the myths of heart aches…
Welcome one and all
A game you must play
lest you look with a wider moral.

Rules put up by both players
But one with knack shall slay
It’s all but a mere game
A game of wit and dare.

Never known reality
To strike as lightning unwelcome
Yet to watch the game go on
As days goes by & by.

Bleeding heart is timeless
None wiser than before
If only the heart would not succumb
To all the bruise deepened

Time heals... true to the word
Not sparing the ugly scars
Without indeed none have know
What it is to grieve.

Yet the new day dawns…
Washing away the tide
Behold the new rays
All that life’s to spare again!

I saw "RGV ki Aag"the film yesterday with the wife in a Pune multiplex. The hall was 40% full (a 400 seater). My wife had already called up friends in Mumbai and got the news that it was bad. She wanted to see Dhokha. But my RGV success anxiety made me chose this film. When we queued up for the tickets we could see that people were ignoring Aag and plumping for Dhokha and Heyy Babyy. I put it to RGV fatigue. 1 good movie and all of them would again fall in line for true blue RGV movie again.Then, the movie started. I could actually see that here was a completely off kilt script going in no direction except run down every original Sholay situation. Nisha Kothari was so awful and poorly characterised that she was actually fumbling and the editors could not do anything with her large screen presence. Ajay and Prashant did not have even one single memorable line. Forget, the original sholay…this did not get upto TLV Prasad levels..then poor Mohanlal had a characterisation that could not evoke any sympathy, honour or a sense of belonging!Sushmita was plain disinterested. I think she had smelt long back that she had been hard done by the director.Into this muddle came in AB. Now, It was very apparent that AB wanted to rule the frames from the time he came into the picture. But, with all the problems in the characterizations..he was plain stupid..one minute he was groaning..next he was giggling…suddenly he was roaring..then he was limping…then he was striding across the screen…HERE IS WHERE I FOUND THAT THE MEGALOMANIAC WAS NOT ONE BUT “TWO” - RGV AND BIG B.What do you do when you have two people intent on destroying a movie for themselves and their whims!AB is at such a point where is starting to go overboard in his portrayals if he is not guided well as he is like that guy who says “I know it all and I can do it all”. Also that he had done pretty much everything over all these years, so he wanted to get kinky and quirky..and How!!!RGV let him be and constructed the rest of the movie around his antics…imagine the thing with Urmila in the car!! So bloody unnecessary and tasteless!Also, just as I feared…any remake of Sholay needed a big budget..and I know RGV has tight budgets these days..so he did what he could..put the whole set up in some rundown factory lot…and that looked..in spite of some ajeebogareeb cam angles..no that does not make good frames..sorry..the lack of budget came through totally..even the Ooty - Mithunda movies have better finishes!!!!Probably, the first time…i had no good word for a RGV movie..I feared it..seeing the poster and how all the other decent actors were elbowed aside by Urmila’s boobs and AB’s smirk!!If RGV has such an ache for Urmi..he should sort out his issues, get back with her, stop that Nisha business…and at least try to make another decent prequel, sequel or anything of Satya!!! Because only she lived at the end of it!!!! Probably, that would be much more palatable…Now, all of you..be forewarned about Sarkar Raj…the two megalos are at work there too…thsi time I shall take it easy and catch the movie if I hear at least ONE guy here speak of it in decent terms!!!Imagine..to get over, I had to see “Bawarchi” midnight on to smile through and regain my faith in the movies!!